Located at 903 E. Main Street in Abingdon, Virginia.
Capo's is next to Highlands Ski and Outdoor Center off Exit 19 of Interstate 81.
Capo's Music Store Hours of Operation:
Sunday and Monday Closed (available by email and appointment only)
Tuesday-Friday 10 am to 6pm
Saturday 10 am to 8 pm (Jam starts at 6 pm)
A Brief History
Music is a universal language. It brings people together of different backgrounds and experiences. This was the case with Amy Ball and Gill Braswell who met in 2005 while both were working for Barter Theatre in Abingdon, Virginia. Amy, a native of Southwest Virginia, was a farm girl working in higher education and community relations after getting a BS in Animal Science and a masters in Marketing. She was working at Barter part time in the box office, drawn there by a love of theatre and performing arts. Gill Braswell grew up in Durham, North Carolina and had followed his passion for performing to Shenandoah Conservatory where he had received a BA in Musical Theatre. He had been a professional actor and musician for over 15 years and he came to Barter after living in New York and Nashville along with many other places around the country as he followed his theatre career from coast to coast. Over a conversation about Andrew Lloyd Weber and Ralph Stanley a spark struck and the rest as they say is history.
So, in 2009 while both were facing possible career changes, Amy Ball Braswell and Gill Braswell decided to take a leap of faith. They had discussed, for many years, the possibility of owning a music store. As Amy joked often, they practically had one in their home with Gill's ever increasing collection of instruments. In 2009, the long lingering idea of owning a music store came to fruition and Capo's Music Store was born.
In developing the vision for the store, Gill and Amy meshed together their interests and passions to create a shopping experience unlike any other in the region. They took their mutual love of music, an appreciation for the culture of Southwest Virginia, a love of books and art, and most importantly, a desire to offer a better shopping experience for the region. They bought a quaint house on "The Crooked Road" in Abingdon that had evolved from the 1928 cottage it once had been into an office building. They poured blood, sweat and tears into rehabbing the building to become a welcoming retail space. The store is painted and decorated with colors reflected in the mountains around them. When you walk through our door you will know you are someplace special. Wood benches, leather couches, comfy chairs and decorative rugs decorate the store and invite you to come in, sit down and settle in for a while.
Why be Niche?The decision to become an all acoustic shop with a niche focus on Bluegrass and Old Time was an easy one for both Amy and Gill. While they both love and appreciate other types of music, they both have a special love for the music of the mountains-Bluegrass and Old Time, Folk and Traditional music. This also allows us to focus our inventory and support services and hone our skills around our niche to offer the best service, support and inventory we can in this area. Just as this music is a music of the people, we try to have inventory offerings for everyone within our niche. Whether you are a beginner to a professional, from your first instrument to your last, Capo's strives to have something for you.
Customer Service isn't just a department at Capo's
Capo's is committed to providing you the best customer experience. Whether you are a novice just starting out or an accomplished player, you are welcome in the store. At Capo's, customer service isn't a department, it is the way we do business. The entire Capo's team is focused on making sure you have the best customer experience. Our staff do not sell on commission. Each and every member of our staff is here to help and there is no jockeying for commissions on sale because ultimately it's not about the staff, it's about the the customer.
Capo's team wants to get to know you and your instrument needs. For us, it's not about each individual sale, it is about building life-long relationships with those we are privileged enough to call customers.
Our mission is to enrich the lives of our customers and community through music by:
* Providing customer centric service and quality products we believe in and utilize in our own lives.
*Offer opportunities to learn and grow as a listener and musician.
*Employ engaged and knowledgeable staff that provides professional service, individual guidance and quality support.
For the Acoustic Music Community around the world and in our own backyard
Inspiration for the Name
Many people assume the store is named after the owners like many stores. However, in the case of Capo's Music Store, the name came from two sources. Musicians know capos as being a tool to assist players in playing better by enabling them to change keys easier. A capo can be invaluable to a musician which is what a good music store should be.
Capo is also the name of Amy & Gill's boxer bull dog. He is the first gift Amy & Gill received as a couple. As dogs are mans best friend and a capo can be a musicians, they thought the name of Capo's was the perfect fit. Capo's is a name we want to live up to embodying the best of the tool (capo) and the canine (Capo). Capo's Music Store strives to be a musicians best friend and ally, offering honest advice, genuine care and concern for our players and great service.
Gill, Amy and Capo pictured above
Capo's Owners and Staff
Gill Braswell, Director of Retail Sales, is a native of North Carolina, and has a B.F.A. from Shenandoah College and Conservatory. Gill has worked at many regional theatres throughout the country and has had the honor to perform at the Ryman Auditorium and on the Grand Ole Opry. Gill relocated to Abingdon, Virginia in 2002 to work for Barter Theatre when he accepted a role in Keep on the Sunnyside: The Songs and Story of the Carter Family. Gill also originated the role of Dr. Ralph Stanley in Man of Constant Sorrow: The Story of the Stanley Brothers. While preparing for these roles, Gill's appreciation for old-time, bluegrass and what some call mountain music grew over the years as did his knowledge and he fell in love with the mountains. Gill made Abingdon his home for good in 2006. Since leaving Barter Theatre as a full time actor, Gill has been an active performing musician, teacher and has worked in music instrument retail. Gill can be heard and seen in the pit or on the stage at Barter Theatre when he gets time away from the shop. What Gill enjoys most is meeting new people and talking with customers who share his love and appreciation for music and instruments. Gill oversees the retail operations for the store and is seen each week in our Tone Tuesday and Name that Tune videos with the store.
Amy Braswell, Director of Business Operations, is a native of Southwest Virginia. She has a B.S. from Virginia Tech and a M.A.L.S. from Hollins University. Amy has worked throughout Virginia in a variety of positions from public relations and marketing, to retail sales and in education. Gill and Amy met when they were both working for Barter Theatre and she convinced him to relocate here for good. Amy oversees all business operations and marketing from the store.
Emory Carty, Assistant Director of Retail Sales
Emory has been with Capo's since the beginning. He graduated from Holston High School in 2009 and Virginia Highlands Community College in 2015. Emory has been playing guitar since around the age 10 and hasn't looked back since. He dabbles in almost all styles of music but his passion is acoustic instruments! Emory loves his guitars and the gear that goes along with them and is our resident gear head, Emory supervises our repair shop and coordinates our player outreach locally and online serving as co-webmaster.